
An idea born during the 2014 World Cup — and that technology has only now caught up with.
In 2014, while editing the World Cup for Fox Sports, Ricardo spotted something no broadcast was doing—and still isn't today. The idea stayed shelved for over a decade, waiting for the technology to catch up.
It has matured. With segmentation models like SAM 3 and detection networks trained specifically for soccer — players, ball, field, movement — it's now possible to understand a match in real time, frame by frame, with precision that was science fiction in 2014.
What exactly are we going to do with this? It's still a secret. But someone who spent 28 years inside sports broadcasts knows where it hurts — and where no one has looked yet.
SAM 3 + soccer-specific models
Players, ball, and field understood frame by frame
The perspective of someone who edited the World Cup and Olympics from the inside
Nothing like it exists — in 12 years, no one has done it









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