There's a problem that haunts companies of all sizes: their systems don't talk to each other. The CRM doesn't talk to the e-commerce platform. The e-commerce platform doesn't notify finance. Finance doesn't update inventory. And in the middle of all this, people spend hours copying data from one screen to another, making mistakes that cost money and patience.
The Make was born to eliminate this problem once and for all.
Founded in 2012 in the Czech Republic under the name Integromat, Make became the most powerful visual integration platform on the market. In 2022, the company adopted the name Make and has grown exponentially ever since. Today it connects over 1,500 apps through a visual interface that turns complex logic into intuitive diagrams anyone can understand.
The concept is simple: you draw the workflow you want to automate. Each step becomes a circular module on the canvas. You connect the modules with lines that represent the data flow. When the scenario is activated, Make executes each step automatically, moving information from one system to another without human intervention.
But what sets Make apart from other automation tools? The answer lies in depth. While competing tools limit you to linear flows like "when this happens, do that," Make lets you create scenarios with parallel branches, loops, error handling, data transformation, and advanced conditional logic. All of it visually, without writing a single line of code.
Make's visual builder works like an infinite canvas. You drag modules onto the screen, configure each one in a few clicks, and connect them in the order you want. The result is a visual map of your business process that serves as both documentation and functional automation.
The platform operates in over 170 countries and is used by freelancers automating personal tasks as well as Fortune 500 companies orchestrating critical processes. This versatility comes from an accessible pricing model combined with capabilities that rival enterprise tools like MuleSoft and Workato.
For the Brazilian market, Make represents a particularly interesting opportunity. Most Brazilian companies still operate with manual processes that could be automated in hours. Professionals who master Make find a market hungry for integration solutions, with few specialists available and a high willingness to invest.
The Make ecosystem revolves around three fundamental concepts. First, scenarios: automated workflows that define what happens, in what order, and under what conditions. Second, modules: individual blocks that represent specific actions within connected apps. Third, operations: each action executed by a module counts as one operation, and that's how Make measures and charges for platform usage.
Throughout this book, you'll master each of these concepts and many more. You'll build real scenarios that solve real problems. You'll learn to think about automation strategically, identifying opportunities where others only see manual work. And in the end, you'll have skills the market values and is willing to pay well for.
Key takeaways from this chapter:
- Make is a leading visual integration platform, with over 2,000 connected apps and a presence in 170+ countries
- The visual interface turns complex automation logic into intuitive diagrams that work as living documentation
- The ecosystem is built on three pillars: scenarios (flows), modules (actions), and operations (consumption unit)
- The Brazilian market has extremely high demand for automation specialists and few qualified professionals
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